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Abeceder takes The Simpson’s™ to Safety and Health Expo - 13-05-2008 |
Abeceder is exhibiting at Safety and Health Expo for the first time in 2008 and showcasing the S*A*F*E*™ (Safety through Awareness, Focus and Education) safety education programme.
S*A*F*E*™ is an innovative and cost effective way of providing on-going safety education to employees that gets them talking about the safety issues they face at work. Developed in Canada, by SafetyWorld, a division of Owen Media Partners it has been brought to Europe by Abeceder.
S*A*F*E*™ is supported with posters and employee materials that feature Homer Simpson and the rest of Springfield's' finest from the hit Sky TV/Channel 4 television series The Simpson's™.
The universal recognition of The Simpson's™ characters, combined with amusing poster graphics and well thought out safety meeting outlines create an education experience that engages with employees and crosses the cultural and language barriers that often exist in the workplace.
Joel Cohen, Writer and Associate Producer of The Simpson's™, has explained that The Simpson’s™ outgrew their TV screen status and became a cultural icon a long time ago. "I am happy", he said, "that The Simpson’s™ have found new value in such an important area as work safety. As a writer it's all about the paper cuts, but we all need to be safe"
CEO and President of Owen Media Partners, Hugh Owen said,
"We are very pleased to be working with Abeceder to bring S*A*F*E*™ to Europe. Safety education reduces the risk of avoidable workplace injuries and lowers companies' insurance costs. Reducing injuries is one of the most essential investments any company can make. The SafetyWorld™and Abeceder teams will be working together to develop innovative new approaches and provide customers with cost effective safety education resources"
Michael Millward Managing Director of Abeceder described S*A*F*E*™ as one of the most well thought out safety education programmes available. Homer's unsafe behaviour as the health and safety manager of the local power plant is exactly what employers don't want to see in their workplaces. In fact, they strive for the complete opposite – prevention and elimination of injuries, illness, and fatalities in the workplace. But this humourous use of an atypical health and safety manager to promote workplace health and safety awareness is one of the reasons why people become more willing to discuss the safety issues they face everyday and consequently why the programme works so well"
SafetyWorld™ is the market leader in Canada providing workplace safety awareness programs and products.The S*A*F*E*™ program and training products have been serving hundreds of thousands of businesses and organizations across North America for many years, including Fortune 500 industrial companies, leading international hotel and restaurant chains, well known retailers, pharmaceutical multinationals, not-for-profit organizations and many small to mid-sized manufacturers and distributors.
S*A*F*E* Start™ Featuring The Simpson's™
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